Short Video Advertising Services
No-stress, done-for-you advertising.
Short Video Advertising Services
Reap the benefits of short video ads without the stress of doing it yourself!
What are short video ads? Short-form video ads are promotional video clips that typically last 5 to 16 seconds and are less expensive to produce. Take the confusion and stress out of short video advertising like TikTok ads and Instagram ads, and let LYFE Marketing handle it all for you!
We keep up with all of the trends, challenges and audios so you don’t have to. That way, you get to experience all of the brand exposure, traffic and more that short videos can bring without fussing over the strategy or logistics. As a small business owner, you wear enough hats as it is. Let us wear the marketing cap.
GOOD PLAN
-
2 Vertical Videos, 1 Actor per Quarter -
Max Ad Campaigns: 3, Max Ads: 12 -
Ad Creation -
Ad Optimization -
1 Platform: TikTok, Facebook/Instagram Reels
BETTER PLAN
-
4 Vertical Videos, 2 Actors per Quarter -
Max Ad Campaigns: 6, Max Ads: 24 -
Ad Creation -
Ad Optimization -
2 Platforms: TikTok, Facebook/Instagram Reels
GET MY FREE QUOTE
Popular
BETTER PLAN
-
Vertical Videos & Actors: Custom -
Max Ad Campaigns: Custom, Max Ads: Custom -
Ad Creation -
Ad Optimization -
Platforms: Custom
What Do Short Form Videos Look Like?
Short form videos include vertical videos that are usually 60 seconds or less and they can be funny, educational, inspirational, engaging and more.
The most common short video formats are TikToks, Instagram Reels and Facebook Reels.
Some of you may be super familiar with those, and some of you may feel intimidated by how unfamiliar you are with those media types.
Either way, our services can meet you where you are and bring value to the table.
Brands have been blowing up using short form videos because they can generate a lot of reach organically on their own!
That’s why when you put advertising dollars behind them, it’s like a one-two punch in your marketing!
So on that note, let’s answer the question…
What Do Short Video Advertising Services Entail?
Instead of just posting a video to your profile, we will put the video in front of targeted people across the app for an ongoing period of time with your allocated budget.
Like we mentioned, we can run short video ads on platforms like TikTok, Instagram and Facebook as part our social media advertising services.
Upon onboarding, we will determine which platforms make the most sense for your business given who your demographic is and where they spend the majority of their time online.
While we advise that you take the actual footage for optimal success and brand authenticity, we will provide thorough instructions on exactly what to film.
What makes an effective short video for advertising? Show viewers how your product or service helps them solve a problem they have or accomplish a goal they have! Share your successes.
Once we have the video, we will edit it and put it together in a way that meets industry standards.
From there we will run it as a digital advertisement on the agreed platform!
If you ever feel like people would love your product if they could just see it or know about it, this is the way to get it in front of them.
Short Video Advertising Services Pricing
GOOD
- Maximum Ad Campaigns: 3, Maximum Ads: 12
- Ad Creation
- Ad Optimization
- Platform Options: TikTok, Facebook/Instagram Reels
BETTER
- Maximum Ad Campaigns: 6, Maximum Ads: 24
- Ad Creation
- Ad Optimization
- Platform Options: TikTok, Facebook/Instagram Reels
GET MY FREE QUOTE
Popular
BEST
- Maximum Ad Campaigns: Custom, Maximum Ads: Custom
- Ad Creation
- Ad Optimization
- Platform Options: TikTok, Facebook/Instagram Reels
Benefits of Short Video Ads
Reach your target market
by the masses
Keep your audience engaged
with today’s preferred media type
Increased brand exposure
and brand recall
Drive traffic
from social media to your website
Strategically place your product
in front of your audience
Convert that traffic
into sales or leads
Increase brand authority
via followers and engagement
How LYFE Marketing Creates Short Video Ads
For Small Business Owners Like You
You might be wondering how a marketing company like LYFE Marketing is able to create and run successful video advertisements on your behalf.
Here is our tried and true process:
When we onboard new clients, we take the time to understand everything we can about who you are, why you do what you do and who you do it for.
Beyond just identifying your demographic, we nail down the specifics about what motivates your audience to purchase the product or service you provide.
The more we know about your business and your audience, the better we can service you.
YouTube has a wide variety of viewer ages and interests. Once you decide on your target audience, you should make all of your videos with your desired audience in mind. Choose topics for your videos that fit into your niche.
We perform a competitor analysis
If you’re new to digital marketing or to short form video ads in particular, either way you need to know what your competitors are doing in this space.
We’ll scope out any direct or indirect competitors you have to see what they’re doing in the online world, and we’ll help you analyze to see if what they’re doing is working or not.
What kind of engagement are they getting, if any? Is it positive or negative? What kind of ads are they running? How present are they online and on which platforms?
You know what they say, “Keep your friends close and your enemies closer.”
So if you want to beat out your competitors, getting a firm grasp of what they’ve been up to and how they’ve been addressing your shared target market is a good start.
We research trends on the agreed platforms
In addition to understanding your business and your audience, it’s important to understand the platform you’re advertising on if you want to see success.
Things that go viral on TikTok may not go viral on YouTube and vice versa. The tone from one platform to another can vary.
One of the perks of hiring a professional marketing company like LYFE is that we stay on top of all that so you don’t have to.
We at all times are up to date on the latest trending audios, challenges and more. And when we say, “latest,” we can mean trending as early as a few hours ago.
This helps your business stay relevant and break through the noise.
At this point, we’ll have a strong understanding of what you sell, what would motivate your target market to buy it, and how to get their attention on whichever platform we’re advertising on, be it TikTok, Instagram or YouTube.
So this is where we would plan out a video step by step, telling you exactly what to film.
The reason we have our clients film themselves is because vertical, smartphone-filmed videos outperform professional-looking videos on social media.
Customers prefer authenticity from brands, and having you film your own videos is the perfect way to give them that.
But don’t worry, you’re not responsible for the script, for thinking of what to film or anything like that.
We form the video ideas in their entirety including what you need to say and film as a result of our research.
Once you have followed our step-by-step instructions on what to film, you’ll turn that footage over to us.
From there we will piece the clips together and edit it according to our strategy.
We are very much in tune with the unique editing techniques on each platform, so we know exactly what to do to make your video fit in while your brand stands out.
Once we have finalized your video, it’s time for us to launch your video ad!
Again, we will handle everything for you here including the technical set up within the ad platform as well as the creative setup with your copy and video.
All of the same research that guides us in creating your video will guide us in creating your copy.
We will carefully select targeting options that reflect your ideal customer, and will ensure that the budget for the ad campaign does not surpass the agreed upon budget.
Once your short video ads are launched, the fun doesn’t end there!
We stay on top of your campaign, keeping a close eye on your analytics regularly.
This allows us to track the performance of your campaign and understand which ads are bringing you the most results at the lowest cost.
We implement what’s called A/B split testing so that we can identify if a certain copy, creative, or audience segment is performing better than the others.
This allows us to scale back on what isn’t working and reallocate that portion of your budget to what is.
This way, you’re not wasting your budget on creatives or audiences that aren’t converting for you.
What’s more is we’re very specific with our retargeting efforts.
Retargeting is where you send ads to people who have visited your website before.
It’s rare that people convert on the first click to your site, so you have to show them ads again to get them back to your site, and that’s what retargeting ads are for.
However, you don’t just want to retarget any and all of your website visitors.
You want to exclude people who have already purchased within a certain amount of time.
For example, if you sell pet food, you wouldn’t want to continue burning your budget delivering ads to people who just bought your pet food.
We also exclude any other pages of your website that would be irrelevant to retarget such as any “job hiring” pages you have for your business etc.
It’s little things like this that our clients appreciate as we value every single ad dollar they spend and do everything we can to maximize their budget.
Are You Ready To Take Your Brand To The Next Level with
Short Video Advertising Services?
As a small business owner, we know first-hand how many hats you wear. Let us take one off your plate!
Whether you’re a solopreneur right now, or are slowly but surely starting to build a team around you, we know how much goes into getting a business off the ground.
Oftentimes, hiring an experienced, full time marketer in-house just isn’t an option yet! That’s where a team like LYFE Marketing can come into play.
We are an affordable, full-service digital marketing agency with a mission to help small businesses grow.
Videos are not just the way of the future- they’re the way of the PRESENT! If you’re not already utilizing short videos in your marketing strategy, you’re already behind the competition!
Short videos are the preferred media type by customers, and therefore they’re the best way to deliver advertisements to your audience!
Organic short video management services alone can help increase your followers and brand exposure by the thousands, and short video advertising only adds to that explosive growth!
And if you’ve given thought to your marketing funnel, you know that top-of-funnel followers, engagement and social media exposure ultimately lead to bottom-of-funnel website traffic, leads and sales.
So if you’re ready to tap into the billions of customers on social media who log on everyday in a buying mindset with strategy short video ads, contact us today!